De Loreta, a sustainable fashion brand inspired by Latin American culture, faced challenges with its outdated website. The previous design lacked the vibrancy and storytelling needed to reflect the brand's bold prints and cultural heritage. Additionally, the site struggled with user engagement due to limited interactivity, a suboptimal mobile experience, and inconsistent branding across pages.

Introduced a visually dynamic website that balanced vibrant colors with clean white spaces to highlight De Loreta's unique pieces. Key features included: Interactive visuals, animated elements & videos showcasing collections, Enhanced Navigation with a clear structure for browsing products and Mobile optimization ensuring seamless access across devices.

• 68% Improvement in platform navigation and overall ease of use.
• 80% improved user feedback on improved personalized learning paths
• 61% increase in user engagement and platform interaction