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Challenge
Deep Sky Climate's initial website struggled to effectively convey the technological complexity and long-term value of their carbon removal projects. The site required more in-depth information to showcase their "technology agnostic" approach, diverse partnerships, and the scalability of their projects. This lack of clear messaging and detailed project information hindered their ability to attract major investors and carbon removal buyers, impacting their ability to scale operations.
Solution
Prioritize transparency, credibility, and investment opportunity. Dedicated pages for each project site (e.g., Deep Sky Alpha), outlining the technologies being tested, the location's advantages (geology, energy access), and project timelines. Partnerships with Microsoft, RBC, & Breakthrough Energy Catalyst, highlighting their endorsements and investments as validation of Deep Sky's approach. Clearly explained the "technology agnostic" approach, emphasizing the diversification of risk and potential for cost reduction by testing multiple Direct Air Capture (DAC) technologies simultaneously. Dedicated investor relations section that outlines the financial opportunity, projected returns, and the scalability of their carbon removal projects, along with contact information for investor inquiries.
Outcome
- 68% Improvement in platform navigation and overall ease of use.
- 80% improved user feedback on improved personalized learning paths
- 61% increase in user engagement and platform interaction








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