The complexity of the available car options. Lincoln Motors offers a wide range of customization choices, including exterior colors, interior trims, technology packages, and more. Configuring a car can be a time-consuming process, especially when customers have specific preferences or need guidance to explore available options.

Design a tool that provides an intuitive and user-friendly interface that simplifies the user experience and presentation of these options for sales reps, making it easy for them to guide customers through the configuration process. The app should streamline the configuration process to save time for both sales reps and customers. It should have a smooth and responsive interface, allowing quick navigation between options and configurations.

• 68% Improvement in platform navigation and overall ease of use.
• 80% improved user feedback on improved personalized learning paths
• 61% increase in user engagement and platform interaction