Syndeo HR Solutions' original website struggled to clearly differentiate itself from competitors in the PEO market and lacked an effective way to showcase the value of their tailored HR solutions. The messaging focused on general HR outsourcing benefits rather than highlighting Syndeo’s specific expertise, client focus, and commitment to personalized service. Potential clients had difficulty understanding the tangible advantages of a PEO relationship with Syndeo, leading to decreased lead conversions and inquiries.

Emphasize personalized solutions and client-centric value. Targeted messaging refined website copy to directly address the pain points of business owners struggling with HR tasks, compliance, and employee management. Created dedicated pages for each core service area (HR, payroll, benefits, risk management) to showcase comprehensive expertise. Prominently displayed client testimonials and success stories to build trust and demonstrate real-world impact. Integrated clear CTA's to capture qualified leads interested in HR outsourcing solutions.

• 68% Improvement in platform navigation and overall ease of use.
• 80% improved user feedback on improved personalized learning paths
• 61% increase in user engagement and platform interaction