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Challenge
Redefining Varo's visual language to reflect its mission of financial inclusion while standing out in the crowded fintech space.
Solution
To create specific levels of brand expresion that effectively communicates and resonates with diverse audiences historically underserved by traditional banks
Outcome
- 68% Improvement in platform navigation and overall ease of use.
- 80% improved user feedback on improved personalized learning paths
- 61% increase in user engagement and platform interaction









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With more than 20 years of experience we can deliver the best product design.
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